The California Group manages all successful areas of a campaign, including fundraising, web development, direct mail, polling, and legal compliance. Beginning with fundraising we use our extensive experience of working with federal, state, and local campaigns to provide our clients with a high-quality service. With fund management we use an aggressive, multi-pronged, and efficient approach in a cost effective manner. Through usage of integrated communication channels, we develop events, provide effective calling operations, and create cohesive messaging campaigns that present a professional profile.
The direct mail and web development portion of our operation has proved extremely useful in the success of our campaigns. With direct mail we craft modern marketing materials that convey the client’s vision and communicate the objectives. Our contacts in print media allow us to broaden the reach of our operation to ensure we reach the maximum number of people possible. With web development we rely on our extensive web experience to design campaign and fundraising sites, while using web 2.0 technologies to advance the campaigns message.
As a strategic consulting firm we work with clients to conduct public opinion research. Specializing in providing services for candidates for elected office, ballot measure campaigns, non-profits, corporations, and foundations, our strong voter outreach department utilizes focus groups and telephone surveys.
Understanding the range of client capital, The California Group works to map out a budget that will satisfy the client’s desires and needs. In addition, we are well versed in all local, state, and federal compliance laws and have developed strong relationships with each agency to maintain a clean and transparent campaign.